Promote a Business on Social Media: How-To Guide

By E. Gachoki
Updated May 6, 2024
5 Min Read

In this post, we take a look at how to promote a business on Facebook, Twitter, LinkedIn, Instagram, Snapchat, and YouTube.

Social media platforms operate differently and serve different purposes. For example, Instagram might be a powerhouse for one brand, it will not do much for another brand. A business might have tons of engagement on Facebook, another business will gain more traction on LinkedIn.

With that in mind, how do you choose where to advertise your product or service? The best approach is to have a presence on each of the major social media platforms. From there, strategically choose which ones work best for you.

Let’s take a look at each platform and how you can use them for advertising.

1. How to promote a business on Facebook

No matter your industry, there’s always a space for you on Facebook.

While the Facebook News Feed increasingly suppresses business posts, there are still ways to bolster engagement without investing too much in paid ads. Successful marketing does not reach everyone, it reaches the right people, and this is where Facebook is incredibly useful. Here are some tips on how to promote your business on Facebook:

Create a Facebook business page and fill out all the profile details. Ensure to capture in detail what you do in your page description. Before you get into defining skills and building out an impressive portfolio you need to let people know who you are.
Join Facebook groups related to your field. Facebook groups provide you with a platform where you can share your knowledge and experience with others. In return, it build’s your reputation as an expert in your field and opens opportunities for you. For example, as a real estate agent, you can publish an article sharing tips on things people should look out for before buying a house in a gated community. Share a link to that article on Facebook groups with a small description of what it is about. N.B: Do NOT spam the timeline, do NOT self advertise too much and always keep things relevant to the subject.
Share the same articles on your Facebook business page. Be consistent and test differnt content posts. The posts that get the most engagement, have earned the previledge to be boosted. This will help you reach even a wider audience.
Be consistent

2. How to promote a business on Twitter

Fast and sometimes furious, certain businesses really thrive on Twitter. If your business is related to entertainment, sports, politics or marketing, you stand to earn tremendous engagement on Twitter.

On Twitter, brands have an opportunity to craft and hone their voice – there’s room to be clever and personable in addition to informative and helpful.

Here are some tips on how to promote your business on Twitter:

Jump into threads, provide value, share your own content as well as others, and join the nonstop conversation.
Turn your articles into threads. Threads encourage discussion in the comments section. Leverage these discussions to display your expertise in topics important to your audience.
Participate in space discussions related to your field. As you become a regular expert contributor to these spaces, you will start to get attention that will open up opportunities for your buisness.
Be on the look out for hashtags related to you field. Ride the wave of hashtags with helpful posts.
Do NOT spam the timeline, do NOT self advertise too much
Be consistent

3. How to promote a business on LinkedIn

If you’re looking for decision makers who have the power to hire your company, stock your product, or partner with you, LinkedIn is the place to be. Within its massive network of professionals, you’ll find more than 61 million users in senior positions.

35% of LinkedIn users have an income above the national average in most countries. More than 50% of LinkedIn users have a college degree. It might not be the flashiest social media network, but there’s unlimited potential for connecting with an elite group of professionals who can make a difference for your business. If you work in the consulting industry, LinkedIn should be among the social media platforms you use.

Here are some tips on how to promote your business on LinkedIn:

Register and create a proffessional profile on LinkedIn
Create a company page profile
Fill out your profiles with the relevant proffessional and business information
Start publishing posts making sure to add atleast four hashtags related to your field and te post
Try out different post types like articles and videos on both your professional profile and company page. Monitor the posts that perform the best and capitalize on creating similar type of content.

4. How to promote a business on Instagram

Instagram is the place for eye-catching visuals and inspiring creativity. It’s also a social network where product-based businesses, influencers, and coaches can thrive.

Since introducing shoppable posts in 2018, the potential ROI for product-based businesses is higher than ever – not only can B2B’s connect with a massive audience, they can link the product information and sales straight from the ‘gram.

If your target demographic is under 35, Instagram is a gold mine: 63% of users are between the ages of 18 to 34, with a virtually even split between male and female users.

Create a profile on Instagram
Switch to Business Profile to access marketing features like Insights. Through Insights, you can view statistics like impressions, engagement data and more. You can even get a breakdown of the demographics of your followers, including information on their age, gender, location, and most active hours.
Try out posting differnt image types and videos while leveraging the power of hashtags related to your field
You can push high-performing posts out later to potential customers in the form of sponsored ads.