When planning an animation project, many people begin by asking about the cost. The animated video cost can vary based on style, length, and production quality. A short promo, product demonstration, or a longer narrative will each have different pricing depending on the time, skill, and resources involved.
A common question for clients is: how much does an animated explainer video cost? For a 60-second video, the price often starts around $3,000. This can increase based on the animation style, voiceover quality, and how customized the visuals need to be.
In terms of animated video production cost, pricing depends heavily on the type of animation—2D, 3D, or motion graphics. A simple 30-second motion graphic might fall in the lower range, while a complex 3D project with detailed scenes and character work can cost significantly more.
Let’s break it down step-by-step so you can understand what goes into animation pricing and how to budget for your next project.
Animation Costs: A Dream Scenario
Imagine this: you want a top-tier studio to create an animated explainer video for your small business. Sounds like a pipe dream, right? Well, maybe—but who doesn’t love dreaming big?
Take Pixar’s Inside Out as an example. It’s 95 minutes long and cost about $175 million to produce. That’s a jaw-dropping $1.84 million per minute. So, if a similar studio were to create your one-minute video, your budget would need to reach the stratosphere.
Luckily, it’s 2025, and animation technology has made things much more accessible. A simple 30-second animation can start as low as $5,000, depending on style and complexity. Let’s dive into the factors that affect these costs.
What Influences Animation Production Costs?
Two major factors dictate animation costs: length and style. Here’s how they work:
1. Length
The first thing studios ask is, “How long will the video be?” The length sets the stage for the amount of work involved—like how many animators and designers are needed and how long the project will take.
- Short Videos (Under 60 Seconds): Perfect for marketing or quick explainer content. Costs are lower because production time is shorter.
- Longer Videos: Great for training or storytelling, but expect to pay more per second.
Pro Tip: Many studios offer discounts for longer videos since costs scale with production volume.
2. Style
Style is where things get creative—and pricey. Here’s a quick breakdown:
- Budget-Friendly: Whiteboard animation or motion graphics. They’re simple and affordable but might not stand out.
- Mid-Range: 2D cutout animation or kinetic typography. These styles are engaging and don’t break the bank.
- High-End: Frame-by-frame 2D animation or 3D renders. These styles demand more expertise and time, especially for custom characters and detailed scenes.
In 2025, tools like AI-powered animation and real-time rendering have made high-quality animation more affordable. Still, complex projects require skilled animators for that personalized touch.
How to Budget Your Animation Project
When it comes to budgeting, you have two options:
- Start with Your Vision: Share your ideas with a studio and get a detailed quote. This approach is best for custom, high-impact projects.
- Start with Your Budget: Let the studio know how much you can spend, and they’ll tailor the project to fit your budget.
What Will It Cost?
Here’s an example to give you a clearer picture of pricing for a 60-second animated video:
- Style: Multi-colored flat design in cutout technique
- Characters: Two characters
- Features: Music, voiceover, sound effects
- Usage Rights: Internet, internal use, and private conferences
Estimated Cost: $4,200.
Here’s a broader breakdown for 2025:
- Whiteboard Animation: ~$2,450 per minute for simple graphics with no characters.
- 2D Animation: $3,850–$5,950 per minute for character-driven stories and advanced techniques.
- 3D Animation: Starts at $2,800 per minute for basic models and can go over $4,200 for more complex projects.
Why Quality Still Matters
Your first animated video is like a first date with your audience—it sets the tone for everything that follows. A poorly made video can hurt your brand, but a great one? That’s an investment that pays off big time.
Here’s why animation is worth it:
- It boosts SEO, making your content easier to find.
- It enhances customer engagement, keeping your audience hooked.
- It drives sales and conversions, turning viewers into buyers.
Ready to Get Started?
Animation in 2025 has never been more exciting—or more accessible. A well-made video can leave a lasting impression and deliver measurable results for your business. Have questions about animation costs or need help planning your project? Drop a comment below or reach out to one of our professional animators here. Let’s make your vision a reality and give your brand the boost it deserves!
Thank you so much for your information.
Hi Kamran. You’re most welcome.
One thing I loved about this article is that it was completely on point. Thanks!
Most welcome Peter