YouTube boasts a staggering 2.6 billion monthly active users. That’s a colossal audience just waiting to discover your content. In this guide, we’ll explore four actionable strategies to help you create impactful videos and grow your business on YouTube. Let’s dive right in!
1. Answer Specific Questions
Start by addressing the top questions your customers ask. Think about the top 5-10 questions you’re constantly fielding. These are golden opportunities for content creation.
Why Specificity Matters
Instead of creating a broad video like “Everything You Need to Know About Buying a New House,” break it down into smaller, focused topics:
- Example: “What’s the Difference Between Fixed and Adjustable-Rate Mortgages?”
This approach allows you to create multiple videos, each tailored to a specific question. The more precise your content, the more likely you are to stand out, especially in less competitive niches.
Pro Tip:
Focus on one question per video. You’ll be surprised at how many unanswered questions still exist on YouTube, offering massive opportunities to capture your audience’s attention.
2. Share News and Updates
YouTube thrives on timely and relevant content. Sharing updates and news in your industry is an excellent way to stay connected with your audience and establish yourself as an authority.
How to Stay Relevant
Your audience craves up-to-date information. For instance, if your video is about a market trend but it’s a month old, viewers may question its relevance. Instead, ensure your content is:
- Current
- Contextualized for what’s happening now
Consistency is Key
Stay consistent. Most creators stop after a while, but those who stick with it are rewarded. Your next video could be the one that brings in 10 new clients or a flood of leads. Think of each video as a seed you’re planting for future growth.
Engagement Tip:
Have questions about what type of news to share? Drop your thoughts in the comments—we’re here to help brainstorm ideas with you!
3. Review Specific Products
People often search for product reviews before making a purchase. By reviewing products relevant to your niche, you can attract an audience already looking for solutions.
The Power of Product Reviews
Products are influencers in themselves. For example, someone might not know you, but they’re searching for information about Zillow or Canon cameras. This is your chance to bridge the gap.
Use the “Versus” Strategy
Compare two products head-to-head, like:
- “Canon M50 vs. Sony A6100: Which Camera is Right for You?”
This strategy captures the attention of viewers actively making buying decisions and draws them into your world.
Share Your Experience:
What products in your industry have you used and loved (or hated)? Share your ideas in the comments!
4. Trend Surfing
This strategy is all about leveraging current trends to go viral. Trend surfing can be one of the most powerful tools for growing your channel and business.
How to Surf Trends
Monitor what’s making waves in your industry. Create content that ties into popular topics, such as:
- Breaking news
- Influential figures
For example, you could title a video, “Dave Ramsey’s Advice is Keeping You Poor,” to spark curiosity and engagement. While controversial titles can drive clicks, ensure your content provides value and clarity.
Influence Surfing
You can also align your content with influential people or brands. This approach gives your video a built-in audience of people already interested in the topic.
Discussion Starter:
Have you tried trend surfing? What’s worked (or not) for you? Let us know in the comments—we’d love to hear your stories!
Take Action Today
Ready to boost your business on YouTube? Here’s what to do next:
- Pick one strategy from this guide and start implementing it.
- Leave a comment sharing your progress or questions—we’re here to help!
- Subscribe to our blog for more tips and tricks to grow your online presence.
- Share this post with fellow entrepreneurs who could benefit from these insights.
Don’t wait—your audience is out there, and they’re looking for the value only you can provide. Start creating today!
